Mobile Services on WIMAX - Internet Telephony to lift off in a big way!

Get ready to dial a new set of numbers in near future. WiMAX industry in the country received a major boost as the DoT has reportedly modified its policy on wireless broadband technologies including WiMAX services. For long, this medium stayed in the wings as mobile danced its way to glory in India. The earlier announced guidelines had specified that spectrum for broadband wireless can be used only for data services. However, the Telecom Commission, in its meeting on August 21 has taken a decision to remove the restriction.

Unfortunately, the new boost comes at a cost of increased reserve price for WiMAX spectrum in the auctioning process. The Commission now wants the base price to be 50 percent of the 3G base price as compared to earlier 25 percent. A pan-India WiMAX licence may now come at an estimated price of Rs 1010 crore.

It seems that such a decision did not go well with the existing GSM operators. A GSM industry representative echoed,

“The WiMax lobby had argued that reserve price should be lower to enable them to make broadband services affordable. If they are allowed to offer voice services also they should be treated at par with existing mobile operators bidding for 3G spectrum.”

Internet telephony will mean convergence of broadband for voice (calls), data (web surfing) and video (cable TV) for the masses. It will not only be a low cost option, but also a medium that can do much more than just web.

At present, telephony predominantly remains the main source of inter-business consultations and is widely considered a fundamental component in the on-going growth of effective customer service. The Internet today is changing every industry, with telephony being no exception. Traditional telephony is now being accompanied by IP based telephony in order to primarily reduce the cost of telecommunications and effectively provide more communication options.


Benefits of voice services over the internet :
The main advantage of Internet telephony is in the lowering of the costs. The only costs involved are in the setting up of the computer and the operating costs of a data network connection. And once this is in place, there is no additional charge for using it, unless of course the destination of the call is outside the IP network.
The integration of data network and voice can also reduce the number of lines needed to access both services.
Since voice and data can now share the same transfer channel, they can be combined, hence providing real-time applications such as interactive meetings, long-distance learning, and white-boarding. Multimedia applications can now be incorporated into commercial service more readily.
Wireless VoIP would mean that customers would have a single device for communication, unlike at present where we have a mobile, home phone and office handsets etc.



Well, it’s not all hunky dory for voice enabled WIMAX services. Here’s Why :
If you are using the Internet to make calls, then you cannot call up the emergency numbers since their location cannot be determined. For a user, this is one area that cannot be ignored - so this aspect is a major drawback of Internet telephony. Although emergency numbers are hardly as much regarded as in the west, it does provide a drawback.
Moreover, VoIP telephone services are mostly powered by mains electricity and shall turn to a brick in cases of load sheddings, just the way it is for cordless telephones.
Even though Internet Telephony is rapidly progressing, it still has some major issues with reliability and indeed sound quality to battle. These problems are primarily attributed to bandwidth limitation and current compression technology.
Security is obviously a major factor that has to be addressed. All the security problems we have faced with the internet would have to be faced again with VoIP. If it becomes more widely used it will become more attractive for hackers to attack Hackers could eavesdrop on conversations, interfere with audio streams, or disconnect, reroute or even answer other people’s phone calls.

Nonetheless, the decision of allowing voice telephony over the WIMAX networks is a very important step taken by the Department of Telecom in the direction of increased internet penetration and cheaper call rates which are already the cheapest in the world.

Source : WatBlog

Bharti Airtel ties up with smartphone co HTC

NEW DELHI: Country's largest mobile service provider Bharti Airtel on Thursday announced a strategic tie up with global smartphone company HTC to offer a large scale mobile broadband application, including seamless internet and browsing experience.

Under this exclusive tie up, HTC Touch Diamond, the smartphone, will offer a wide range of services, including YouTube application for watching video content. Besides, it will give access to Airtel Live for providing entertainment on mobile.

The price of HTC Touch is Rs 27,500, HTC Corp President and CEO Peter Chou told reporters.

Source : EconomicTimes

Insights on Mobile Internet in India

According to the latest TRAI (Telecommunications Regulatory Authority of India)figures, the number of Indians using their mobiles to login to the internet has almost doubled from 16 million to 38 million just last year. This includes both CDMA and GSM users logging on to the Internet to surf, check email etc.  The number of ‘active’ Internet users in India currently stands at 32.2 million. In my post on the real internet ‘user’ I pointed out the problem with the word ‘active’ and other things that may be painting a picture that’s less than accurate with respect to the number of Internet users in India.  

 

If the figures of the TRAI are to be believed, then it seems like mobile internet is overtaking broadband in a big way. Again the question is how often are people logging in? How much time are they spending? What is their use experience like? What are the capabilities of the Internet vis mobile? 

 

Here are a few reasons as to why the mobile internet phenomenon is likely to be more sustainable than the Internet revolution:

- There are low start up costs and low barriers to entry. A mobile phone is relatively cheaper than a computer. So it is more accessible than a computer.

 - A mobile phone is with a person most of the time. Well a laptop can be with a person as well but the real mobility factor inherent in a laptop is minimal – especially while travelling in crowded spaces which is what a lot of our country’s socio demographic spatial scenario is like.

- Currently, Internet on the go is not available by any players other than telecom players. They use a GPRS or a CDMA format. So there is technically no high quality broadband on the go currently available. So in a sense, the same speeds for the internet on a laptop and the internet on a mobile are technically available. One has to also keep in mind that there are higher start up costs to use the same internet that is available on a mobile phone on a laptop. It costs around Rs. 3000 to buy a USB stick which gives you access via CDMA from Reliance or Tata Indicomm. For the Airtel GPRS enabled USB’s, the cost is slightly higher. So there are obvious cost advantages for the mobile as well.  

 

 

 

One of the key learning’s from the mobile Voice revolution in India is that simplicity is the key to success. With a large population, that’s not extremely literate, success initially comes if a device offers obvious benefits that are simple and easy to access.   In developed countries the name of the game is ‘feature richness’. That phase will come to India as well – but maybe a few years later. Initially its all about getting individuals roped in to a technological phenomenal where there are no or low ‘perceived’ barriers to entry. The access to the internet via mobile must not ‘appear’ elitist. If it does the entire brand of ‘mobile internet in India’ will have an intimidating feel which is never a good thing because operators can make revenues only if they rope in more people and have them using the Internet via the mobile often.   In terms of allaying such fears of the Internet being elitist I do not see much in terms of communication happening. A heartening case study in terms of a brand that’s doing a lot of good to the mobile internet scenario in India is Tata Indicomm.  

 

Tata Indicomm’s cheapest mobile internet phones cost around Rs. 2, 300. They have reasonable browsing capabilities and have been taken on by consumers in a big way.   Apart from offering low cost phones, Tata Indicomm now offers internet packages that are extremely reasonable. 99 Rs/- a month unlimited access. Such pricing strategies will go a long way in accelerating the growth of mobile internet in India. For mobile Internet, pricing is the key element of the marketing mix that will probably allay fears of mass users. I don’t see any other operators doing enough. Some of the plans on Airtel and Vodafone are ridiculously expensive. On the GSM operators, one can pay a monthly fee of about Rs. 500 for unlimited access. For those not willing to pay those kind of fees, the cost is about 10 paise per 10 KB. On standard mobile browsers, a site may take up to 100 KB to load. So that model, even though it seems cheap, really isn’t.  

 

 

 

This takes me to my next point – the mobile internet browser.  One of the other innovations that may aid the spread of mobile internet in India is the mobile internet web browser. On a normal mobile web browser, as stated earlier, it may take about 100 KB to load a website. So generic web browsers are taking up a lot of bandwidth that’s not necessary and also time, which makes the use experience less effective.

 

Apple has gone a step ahead by releasing Safari Mini. There is also Opera Mini. Both these browsers are extremely effective in the sense that a page takes about 15 KB to load.  The problem with these browsers is that they are not effective when it comes to the installing of mobile applications which have to be installed only through the generic mobile browsers. I see this problem being resolved very soon as phone companies will probably buy out technologies that will make the use experience better for their customers or integrate their services with these web browsers.  

 

 Specific specialized web browsers are also really effective when it comes to the arranging of content on the mobile screen. In a sense this is one more thing that probably hook the users on and give them an incentive to browse again.

 

  

 

Infrastructure to provide high speed internet over mobile phones still remains a problem which will have to be solved soon in order to maximize the capabilities of mobile Internet. A lot of phones are now available with Wi – Fi capabilities. In the future one may see 802.16 Wi Max enabled phones as well. That’s where the real action is going to be. High speed low cost internet over mobiles.  This week, a premier operator (Vodafone) experienced a failure of its voice services. Click here to read more on that.  If the infrastructure problem is not solved, and if there is no reinvestment into latest technologies by telecom operators, one can try and optimize the use experience and the prize of handsets as much as possible – the real fruits of internet over mobile can be enjoyed only with an infrastructure that’s superior.

Source : WATBlog.com

Tata Indicom Presents Mobile Internet 'Like Never Before'

Read more over here.