I-Cube Report 2007: Cyber Cafes Remain Favorites!

The  Internet and Mobile Association of India (IAMAI) and IMRB International have jointly published the I-Cube Internet In India Report 2007. The IAMAI and IMRB have jointly researched the report through a survey in more than 65000 households across India. The cities covered are namely:

Mumbai, Kolkatta, Bangalore, Chennai, Delhi, Hyderabad, Vishakhapatnam, Pune, Ahmedabad, Patna, Ludhiana, Lucknow, Surat, Guwahati, Coimbatore, Nagpur, Durg, Bhopal, Bhubhaneshwar, Trichy, Jalgaon, Panipat, Trisshur, and Bellary.

The analysis according to the report:

According to the I-Cube report, the number of active internet users in India is just 16.8 million in India.

Out of that, the report says that the number of internet users accessing the internet from home was 30 %, higher than as compared to the percentage of people accessing it from offices which is 25%.

Moreover, nearly 36% of the total 16.8 million active internet users are accessing the internet from cyber cafes.

The report states that the access point preferences were based upon the individuals age and professional background. For instance, the report also states that:

1. Aproximmately, 57 per cent of students preferred to access the internet from cyber cafes.
   
   


2. Approximately, 46 per cent of non-working women prefered to access the internet from home.
   
   


3. Approximately, 45 per cent of older men mostly preferred to access the internet from office.

Subho Ray, President, IAMAI, was quoted as saying:

“Access from cyber cafes are being discouraged due to a host of regulatory issues which are discouraging entrepreneurs to set up cyber cafes, while access from schools is being inhibited by a negative mindset about internet; these pose a challenge to the faster growth and adoption of internet.”

Meanwhile, the number of active internet users in India is supposed to be much higher than the number of 16.9 million, probably between 16.9 million and 46 million users which is the total number of internet users according to the report. Moreover, 41 % of the total internet users seem to be accessing the internet from small towns/cities which have less than 1 million people residing within it. There are many other organisations such as NASSCOM, CII, MAIT and others such as ORG-MARG who also conduct a detailed research on the internet trends in India. Thus, readers should not base their conclusion based on anyone report is what I had like to suggest. It is indeed special to see the internet growth story rising on a higher curve as the rise of the internet story has immense influence on India economic development and growth story. Here’s the report. Keep Watching For MORE! ;-)

Source : WATBlog.com