Wednesday, February 27, 2008

Kingfisher To Provide Internet On Flight?

Not to long ago we blogged about how Kingfisher had added mobile booking for its tickets. Now it seems kingfisher wants to take technology and connectivity to the skies. It has roped in Honeywell International Inc., manufacturer of civil and military avionics to enable telephony and internet access on flight. Kingfisher has reportedly signed a deal worth $100 million (Rs399 crore) for the same.

Even internationally Southwest Airlines recently announced that it would be providing broadband internet on flight through satelittes.

I think this is a very interesting move (if it does come through for the flight passenger!) by KingFisher who seems to understand its target audience and market needs very well. After all most busy professionals in today’s day and age need connectivity 24/7.

Infact I remember hearing Ramlingam Raju Satyam Founder stating in Red Herring summit last year that he was onboard a flight for 30 days in a year! Thats the amount of travel these guys do. I too (im just a budding startup entrepreneur) did 7 flight trips last year! And if you ask me id love free internet on flight! But according to me if kingfisher does launch this it could one of their most sought after premium service.

Source : WATBlog

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